Introduction

Globalization is constantly increasing, but it sometimes makes business people feel worry and doubtful.

Constant evolution of markets obliges companies to look for marketing strategies to enable them to stand out among their competitors. For these reasons, it is crucial an appropriate market analysis, in order to take advantage of any opportunity that may arise.

Research Purposes

• Identifying and defining problems / opportunities.
• Reaching a deeper understanding of markets in order to reduce risks.
• Establishing viable strategies to ease the decision – making process.

Research Planning

General informationof Mexico
• Geography.
• Demography.
• Economics and politics.
• Global imports of the sector.

Information about the mexican market

Competitors Analysis
• Similar products: different brands and their origin, price, distribution and share price.
• We will identify whether consumers are buying because of the fame of the brand, the quality or the price of the product, specifying the different customer types.
• Depending on the product and market sector, we will consider the possibility to obtaining samples.

Products Analysis
• Characteristics of your product compared to the competitors´ products we will advise you whether your product needs changes, or it can be marketed with the current presentation.
• The image of your product perceived by the customers. Product analysis (presentation, quality and price comparison)
• Sales periods, deadline for the reception of goods.

Customers Analysis
• We will asses the probable interest in your product and the quantity of items that may be sold.
• Potential customers´ profile:
We will identify their status (Importers, distributors, or local importers´ customers)
• The infrastructure: customers level
• We will also determine the ultimate use given to your product and the appropriate strategy to promote it.

Advisory for the optimal sale in Mexico
According to the given information, we will advise you to make the best deal possible in Mexico, considering prices, products, promotion, and the suitable way to be introduced in the mexican market.

Advisory for the optimal sale in Mexico
• We will analyze the best way to ship your product to our warehouse at low costs.
• Equipment, depending on the kind of product to be marketed.
• Sales promotion. We will recommend you the most appropriate trade fair for your product.
• Advertising, depending on the type of product, we will recommend you the use of brochures, samples, digital displays, etc.

Research Development

This process takes 3 months; though a 4th month may be necessary to setup visits in Mexico we will require the following information:

• Person in charge of the follow-up.
• Samples with specifications.
• Printed and digital catalogues.
• Brochures.
• Prices.
• Conditions.
• Your viewpoint on where you want this research to be focused on. (when possible)

The deadline to submit all this requested information is 1 week before starting up the research you will be given reports during the research process and a final one at the end of the 3rd month.